Web Site Development

• Home pages and index pages must load quickly



• Know your intended target audience



• Make your Site Easy for anyone to understand and use



• If you are selling something...
• remove all obstacles to the sales process



• ECommerce sites must do everything possible to establish trust



• It must be easy for the customer to make the decision to buy without needing to contact your company



• To get the best results from your ecommerce website, you must market constantly and update regularly



• Your ecommerce web page must be designed with your visitor's need and capabilities in mind



• Content must be useful and relavent



• Design the ecommerce website to allow for future growth without requiring major changes to the navagation systems



• Study and emulate other successful techniques and tactics



• Study catalouge design



• Include calls to action to prompt visitors to order



• People process information in specific ways. Design your website to mirror this process



• Create pages optimized for search engine placement



• It still takes marketing strategies sto be seen and salesmanship to sell



• Concentrate on customer service and personal service



• Give your audience what they are looking for...information to help them



• Think in terms of end results and simple goals.
  Guide visitors to the desired goal



• Test multiple web designs and pick what works



• An ebusiness web site should be desisgned from a customer or audience perspective



• Give your visitors a mental picture of a clear, reachable and present goal



• Hire a team of specialists (Designer, Copywriter, Marketer, Programmer, Graphic Artist)

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